What is launching?
Short description describing what, why, and when.
Checklist
We should always plan on completing code one week before a launch.
Launch date:
Code complete (1 week before):
Public Launch
Will product & eng be able to dedicate resources on launch day?
Did you share the plan with Community & Support?
Do we need to give Data Science a heads up? (i.e. how to measure this?)
Will this content need to be localized?
Do we have a plan for publicizing the announcement?
Soft launch
Can this be launched without engineering involvement (beyond turning on an experiment)?
Will this content need to be localized?
Who's involved?
- DRI:
- List other names and their roles.
Assets going out the door
Delete the ones we aren't doing. If assets are going out on different dates, note below.
Release notes
Mobile release notes
Release email
Feature follow up email
Intercom tour
Social media
Help center edits
Landing page
New templates in gallery
Video explainer
Community outreach
Sending out to Notion Worldwide
Press outreach
Customer story
Blog post
Paid marketing
Top bar announcement
Action items
What else needs to happen to get this thing done?
Links & drafts
Link to drafts of assets and any other documentation.